Inflight Magazine Publicity

If you need to promote a product, service, cause or issue, you won't find a more captive audience for your publicity campaign than inside an airplane, at 36,000 feet.

Bored and restless, passengers often pull the magazines out of the pockets in front of them, flip through the pages, then settle in for an hour or two of reading.

Sometimes they make notes in the margins. Sometimes they rip articles from the magazines for later use. Many passengers tuck the free magazines into their briefcases or carry-on bags, to be passed along to friends and relatives.

In fact, for every traveler who carries an inflight magazine off an airplane, that magazine gets passed along to an average of at least 5 more people!

A quick look at the statistics that describe those who read in-flight magazines should convince you that these publications, often with high circulations, can be vital to your publicity campaigns:

Many are Frequent Flyers, among the most educated and affluent consumers

There's more.

Almost three-quarters of the Frequent Flyers read an in-flight magazine during every flight.

This often overlooked medium can be a goldmine to your publicity campaign if you can match your needs with what their editors want.

Because the airlines serve very different geographic markets, what editors want will differ from publication to publication.

The Number One mistake people make when angling for publicity in these magazines is treating all of them the same. Every editor gets the same cookie-cutter press release, the same photo, the same pitch.

And all those pitches end up in the same place: in the rejection bin, or the wastebasket, or the "Deleted" file.

The good news, however, is that you can score big-time publicity in these publications if you take the time to do your research, know exactly what each editor wants, and then deliver it exactly the way each wants it delivered.

Many of these in-flight publications concentrate on a wide variety of general-interest topics such as technology, business, tourist attractions, food, entertainment, beauty and fashion.

Some of them feature business books. Many of them feature new products for business travelers and tourists.

You must be familiar with the magazine before you pitch. But researching them all can takes weeks, and even months. Who has that kind of time?

Besides, many self-promoters and small PR firms can't afford gargantuan media directories that can cost up to several thousand dollars.

That's why my staff has done all the hard work for you and compiled the most comprehensive database of contact information for in-flight magazines that you'll find anywhere.

I'm Joan Stewart, aka The Publicity Hound, a publicity expert and former newspaper editor, and I created the database several years ago as a special report. I've added to it each year. Today, you won't find as thorough a database of inflight magazines anywhere.

New this year are important extras, like links to social media sites where you can find journalists, information on where to find correspondents who write for these publications, and valuable tips about clever ways to approach writers--things that 99 percent of the other people who want publicity won't bother doing.

You'll also find tips galore on how to start forming relationships with journalists and EXACTLY how to pitch them.

I also tell you the best way to submit your press releases, photos, calendar listings and other news.

In the 2010 edition of "Fly High with Publicity in the Inflight Magazines," a downloadable, 70-page electronic document:

You'll learn the RIGHT WAY to contact and pitch journalists at
56 in-flight magazines--no more guessing!

You'll understand the in-flight magazine industry and why it's
faring far better than many other types of magazines

You'll know about the 2 things to never send busy editors
because they won't bother returning them to you

You'll know about the most important thing you must do
before you start pitching

You'll get links to the magazine archives...no need to pay for
expensive back issues and wait for them to be shipped

You'll get valuable inside tips on how to work with freelancers
who already have good relationships with the magazines

You'll know exactly where to find these freelancers so you
aren't wasting hours searching

If you're a freelancer, you'll read valuable tips about how to sell
your articles

You can read about 10 success stories from other people whose
products or services were features in these magazines

You'll have clever ideas, hooks and angles you can use so your
pitch hits the bulls-eye every time

You'll know which section of these magazines is leaving
many editors desperate for content

You'll have links to the editors', writers' and freelancers' profiles
we found on Facebook, Twitter and LinkedIn

You'll be able to connect with editors, reporters, freelancers,
columnists and others who write for these publications because
we're giving you the links to their blogs

You'll know the exact way to send your pitch...you must know
this so you don't alienate editors

You['ll know the correct way to follow up with editors after you
pitch, without sounding like a pest

You'll be able to identify the one section that's the best home
for information about your products

You'll learn all about the Holiday Gift Guides, and you'll
know when to send press releases and photos

You'll see how a publicist landed a photo and article about her
client's product in one of the in-flight magazines

You'll see the exact follow-up email she sent to the editor...it
sealed the deal!

You'll know about an angle that can result in fabulous publicity
    for hotels, restaurants, stores B&Bs, tourist attractions,
    schools, hospitals, clinics, doctor's offices, government
    buildings, nonprofits, nursing homes, parks and public transit
    systems

You'll know which pet angles magazine editors love, either for
long features or shorter items

You'll know what one woman did to change an editor's mind
after she pitched a story and he said "no"...it took her less than
30 seconds to convinced him to cover her story!

You'll be able to identify the one section of in-flight magazines
that give you incredibly valuable clues about new opportunities
for pitching

You'll have at your fingertips links to writers' and photographers'
guidelines so you can follow the editors' step-by-step
instructions to the letter

In-flight Magazine Publicity Success Stories:

'You Can't Buy This Kind
of Exposure'

"After initially selling tens of thousands of copies of my tips booklet, "110 Ideas for Organizing your Business Life," I was hired by a well known public seminar company to do an audio recording project of my booklet.

"And that lead to a 20-minute interview for the inflight audio programming of a major airline in North America. That interview ran on all their domestic and international flights one year, through the entire months of November and December. The interview was also referenced in the program listings in their inflight magazine. You (or I!) cannot buy that kind of exposure, which originated from a publicity excerpt in a mass market magazine. The inflight magazine exposure brought tons of business for my company.

"Knowing what I went through to figure it all out myself, and the substantial results I had without really knowing what I was doing, I knew, more than most, the value of what Joan has. Get this from her and do it today!"

Paulette Ensign
The Booklet Queen
TipsBooklets.com

American Airlines 'Blurb'
Leads to Articles
in New York Times, Wall Street Journal

"More than 20 years ago, as a college student, I launched my first startup. As the company grew rapidly, none of the establishment media showed any interest in what the company was doing. That is, not until I was quoted in an American Airlines in-flight magazine.

"That small blurb was read by a reporter at The New York Times. That led to a profile on me and my company appearing in the Sunday New York Times a few weeks later.

"Before long, The Wall Street Journal called. You guessed it, they read the NYT piece. And on it went — all because I took that call from that American Airlines freelance writer that needed a quick quote on a story about to go to press. Print stories begat other print stories."

Jonathan Tower
Board of Directors
Runka Green Products

'Coverage counted for a lot'

"I bought the inflight magazine special report and subsequently made a pitch to the publisher for Alaska Airlines magazine for one of my clients.

"Zook Hooks sells bejeweled purse hooks that offer the perfect blend of form and function. They keep purses safe from dirt, germs, and grime, protect the investment made in today's expensive purses, and add a bit of bling in the process.

"As a direct result of the pitch I made, Zook Hooks earned influential coverage that came in perfect timing to fuel abundant holiday gift purchases. Joan's report and useful tips served as timely inspiration to earn coverage that counted for a lot for my client that holiday season.

"I highly recommend this report. It is money well spent."

Nancy Juettten
MainStreetMediaSavvy.com

Claim Your Copy Now

Closeout Price of $19.40!

You'll learn how editorial policies differ from magazine to magazine

You'll know where to find the best placement opportunities

What You'll Learn in This Interview:

You'll learn how editorial policies differ from magazine to
magazine within Ink Publishing

You'll know where to find the best placement opportunities
for business stories.

You'll be able to identify which magazines have dedicated
business sections...the perfect home for business news and
features

You'll hear about Orion's suggested shortcut for anyone who is
pitching...this will increase your chances of an editor saying
"yes!"

You'll be able to find the online archives for most of the
magazines quickly

You'll hear Orion explain his best piece of advice on how to
get into any of his magazines (this works for magazines
published by other airlines, too)

You'll know where to find freelance writers who are in a
perfect position to pitch your story idea to an editor...let the
freelancer do the work!

You'll know about the most convenient way to present photos to editors

You'll be alerted to the deadlines for the "new product" section
of his magazine

You'll hear Orion describe a compelling pitch that caught his eye and convinced him to cover the story

You'll know which type of story his editors wish they had more
of

You'll understand why the editor-in-chief isn't always your best
contact...and how to find the person who is

You'll learn about a free tool you can use to stay atop what's
happening in the airlines industry

You'll hear Orion's tips about best place to find what's new
within a particular airline

You'll learn the 4 elements that make a customized pitch far
more appealing than a cookie-cutter press releases

You'll know exactly what to do if you want publicity for a new
book

You'll hear about the one publicist who Orion Ray-Jones says
sends the very best, most compelling press releases

He'll share his best piece of advice regarding how to follow
editors at social media sites.

You'll learn about a website where you can post your
event...many magazine editors find content for their calendar
sections here

You'll know how to get a listing in the magazine without
spending a penny on advertising...in fact, editors are hungry
for this information!

You'll hear about a fabulous story angle for any new restaurant
that wants publicity

You'll get a heads-up about an aggravating feature of many corporate websites that makes it difficult for journalists to
cover your story...editors hate this!

You can't lose with our 100%,
ironclad, money back guarantee

By the way, the bonus is yours to keep even in the unlikely event you decide to take advantage of our ironclad money-back guarantee:

Your satisfaction is guaranteed with our 100% iron-clad money-back guarantee. If you aren't absolutely thrilled with our product, just contact us within 30 days and we'll refund 100% of your purchase price. No questions asked.

You don't have to decide now if this database is for you. Just get it and try it out. If it isn't everything I say and more, or if you don't absolutely love it, just let me know and I'll give you every cent of your money back! So you have nothing to lose and everything to gain.

Finally! The Only Resource You'll Need to Generate Thousands of Dollars in Valuable Publicity in the In-flight Magazines

In-flight Magazine Publicity Success Stories:

You can't lose with our 100%, ironclad, money back guarantee

Finally!
The Only Resource You'll Need
to Generate Thousands of Dollars
in Valuable Publicity
in the In-flight Magazines

You can't lose with our 100%,
ironclad, money back guarantee